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Pernod Ricard partners with insights platform
Absolut owner Pernod Ricard is working with enterprise insights platform Stravito as part of its strategy to better understand consumers.
The spirits giant, which offers 240 premium brands in more than 160 countries, will work with Stravito to ensure transparency between its brand teams and to allow easier access to customer insights.
Stravito provides a global library of insights, which is referred to internally as The Insight Factory and is updated regularly using internal data sources.
“We aim to put the consumer at the heart of everything we do,” explained Florence Rainsard, global consumer insights director.
“Each time we have a business question or need to make a decision, we aim to give a seat at the table to the consumer and listen to their point of view.
“We’re always challenging ourselves to utilize the most future-looking technology.”
Since Pernod Ricard first implemented the platform 12 months ago, documents within the platform have been accessed and viewed more than 26,000 times by 3,000 users.
“As we move forward, we want insights to continue to impact every kind of function in Pernod Ricard, ensuring the consumer has a share of voice in every business question,” explained Rainsard. “We see The Insight Factory as an important enabler in helping us achieve this.”
Pernod Ricard saw organic sales rise by 10% in fiscal 2023, followed by an ‘expected’ 2% drop in its first-quarter sales for 2024.
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