Panther M*lk strengthens commercial division

Liqueur brand Panther M*lk has recruited two drinks industry professionals, Paul Miller and Neil Mowat.

Neil Mowat, former head of brand at Tennent’s Lager and Irn-Bru, will lead marketing operations, while Paul Miller, the former owner of Eden Mill, will provide overall commercial leadership to the team.

Miller has more than 30 years of international drinks industry experience, including senior roles with Molson Coors, Glenmorangie and IDV/Diageo. As well as founding Eden Mill, he has held key industry roles including chair of the Scottish Licensed Trade Association (SLTA).

Having recently overseen UK marketing for Ian Macleod Distillers, Neil Mowat has extensive consumer marketing expertise in brand leadership roles with both Tennent’s and AG Barr.

Panther M*lk’s range of vegan cream liqueurs is made using oat milk, with flavours including coffee and strawberry.

Panther M*lk’s founder, Paul Crawford, said: “We are thrilled to welcome Neil Mowat and Paul Miller to the Panther M*lk family.

“Their remarkable track records and wealth of experience within the drinks industry are invaluable assets to our rapidly expanding commercial division. With their leadership, we are confident in our ability to further establish Panther M*lk as a pioneering force in the market.

“Our commitment to delivering a delicious and environmentally conscious product remains unwavering, and we look forward to continuing to delight consumers with our innovative oat drink-based alcohol.

“Together, with Neil and Paul leading the way, we are poised to elevate the Panther M*lk experience for cocktail enthusiasts, ensuring a creamy vegan indulgence for all. Panther M*lk offers a treat for cocktail lovers who like cream liqueur-based drinks but prefer a sustainable choice without compromising on taste.”