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Pacific & Lime Tequila shakes things up at BCB
After making its mark in mezcal, Pacific & Lime is ready to showcase its 100% agave Tequila to the world.
Pacific & Lime has found success in growing the availability of award-winning Noble Coyote Mezcals. But at this year’s Bar Convent Berlin (BCB), the team had a new spirit offering up its sleeve: Pacific & Lime Tequila.
The 100% agave blanco Tequila is the brainchild of Pacific & Lime managing director Nikša Pirović and 10th-generation Tequila maker Bruno Barba, who co-owns the business.
“When Nikša came to Mexico, he told me about the project and I immediately thought that it will be an amazing project, very different for what we are used to seeing in Tequilas,” Barba explained. “We have a very disruptive brand but inside we have a very traditional Tequila.”
In the video above, we learn more about what sets Pacific & Lime Tequila apart from other blanco Tequilas on the market.
Tequila has been growing in popularity in the last few years. At the beginning of 2023, IWSR Drinks Market Analysis data revealed Tequila sales by value had overtaken American whiskey in the US, putting Tequila as the second most valuable category in the States. At the time IWSR forecast that Tequila would topple vodka from the top spot by the end of the year.
For further information about partnering with The Spirits Business to create video content, contact either Richard Cochrane (richard.cochrane@thespiritsbusiness.com), Ryan Graves (ryan.graves@thespiritsbusiness.com), or Anthon Linton (anthon.linton@thespiritsbusiness.com).