Camus plans $30m Chinese whisky distillery
Cognac maker Camus and baijiu producer Gujinggong have begun building a US$30 million whisky distillery in Bozhou, China.
Camus and Gujingong, the fourth largest producer of baijiu in China, will create a whisky with Chinese characteristics at the new Guqi distillery.
The new site, located in the Anhui province, will produce a super-premium whisky that combines Chinese expertise in fermentation and aromatic intensity, Scottish distilling knowledge, and the experience of ageing and blending from Cognac.
Construction began earlier this month (21 November) and production is scheduled to start in 2025.
Cyril Camus, who is president of Camus Wines & Spirits and based in China, said: “As we look to the future, we see Guqi as a pioneer in the world of spirits, renowned for innovation, unique experiences and a brand synonymous with quality and excellence.”
Together, the companies aim to distil the ‘world’s most aromatic whiskies’ and use new techniques, ingredients and flavours ‘that go beyond traditional whisky production methods’.
The design of the distillery will use materials that combine French and Bozhou craftsmanship, representing the union of French, Scottish and Chinese cultures.
Two decades ago, Cyril Camus started the internationalisation of Chinese baijiu through its distribution partnership with Kweichow Moutai, which is part of the French group’s Spirit of China portfolio.
Camus is aiming to establish baijiu as one of the three highest-quality spirits in the world, alongside Cognac and whisky.
In April 2021, Camus partnered with Chinese company Shede Spirits to create a baijiu.
In other China news, Campari Group recently signed a strategic partnership with baijiu maker Wuliangye to co-create new products.