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The SB Awards 2023 reveals shortlist

After careful consideration, the shortlist for The Spirits Business Awards 2023 (SB Awards) has been decided.

Spirits Business Awards
The winners of The SB Awards 2023 will be announced on 23 November

The SB Awards was established in 2019 to reward the people and brands driving the spirits industry forward in a positive way.

The categories celebrate retailers, distributors, marketers, brands, distillers, blenders and more.

On 23 November, the full list of winners from The SB Awards 2023 will be announced during an in-person awards ceremony in London. Further details can be sourced from Rhiannon Morris:

This year’s judging panel comprised: David T Smith, spirits writer, consultant and co-founder of the Craft Distilling Expo; Anne Jones, partner and drinks experience manager at Waitrose; Herchelle Perez Terrado, director of Drinks Partnership; and Melita Kiely, editor of The Spirits Business magazine.

Scroll down to discover some of the shortlisted nominations for The SB Awards 2023.

Other categories to be awarded on 23 November include: Best New Marketing Campaign, Distillery Sustainability Award, Distillery Consumer Experience Award, Drinks Consultancy of the Year, Best Spirits Auction House, Ethical Award, PR Company of the Year, Spirits Bottler of the Year, Retailer of the Year, E-Commerce Retailer of the Year, Young Achiever of the Year, Distiller of the Year and the Lifetime Achievement Award.

Best Event

Lecce Cocktail Week 2023

Diageo Bar Academy: World Bartender Day

The Whisky Event

A Margarita Masterclass with Pernod Ricard’s House of Tequila

The Cognac Show

Innovation in Packaging

Stauning Whisky Design Edition

Match Tonic Water

InchDairnie RyeLaw

Doc Holliday Bourbon

King of Hell

Innovation in Production


SpiritCask by Devil’s Cask

Cold-Peated Whiskey and the Aitkin County Process

Archie Rose Distilling Company


Outstanding Contribution to Spirits Tourism

Takamaka Rum

TX Whiskey Ranch

The Glenlivet Brand Home

Spirits Distributor of the Year

The Drinks Club

Emporia Brands

Speciality Drinks

Maverick Drinks

Blender of the Year

David Fisher, Archie Rose Distilling Co

Sam Simmons, Atom Brands and Master of Malt

Doc Holliday, World Whiskey Society

Victoria Eady Butler, Uncle Nearest Premium Whiskey

Alexandre Gabriel, Maison Ferrand

Here is a recap of all the winners from The SB Awards 2022. Our sister title, the drinks business, profiled the winners of The DB Awards earlier this year.

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