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Seedlip partners with Regé-Jean Page
Non-alcoholic ‘spirit’ Seedlip has enlisted actor Regé-Jean Page for its new campaign, which presents a ‘choose different’ approach to drinking.
The campaign for North America – which looks to strengthen Seedlip’s position as the ‘number-one non-alcohol spirit brand in the US’ – features the Bridgerton star in a short clip showcasing the brand’s non-alcoholic spirits range and the array of cocktails that can be made with them.
Page emphasises the idea that it just takes a bit of imagination to whip up a non-alcoholic cocktail, like a Seedlip Spiritz or a Seedlip Espresso Martini. After making the drinks, Page quips “Don’t mind if I don’t’’ in regards to moderation.
Of his involvement in the campaign, Page said: “I enjoy being both adventurous and discerning in my life, while always striving for balance. The ‘Choose Different’ mindset is a reaction to those moments where we have an opportunity to be a little creative and discover something new for ourselves.
“Seedlip provides endless possibilities for me when it comes to how and what I drink. I’ve always wanted something a little more sophisticated than the sugary sodas or fruit juices that are typically available when asking for a non-alcoholic option, and Seedlip’s diverse portfolio offers just that.”
The advert was directed by Meg Gámez, who has previous experience working with award-winning actors and musicians.
Kavitha Krishnamurthy, general manager of Diageo’s non-alcoholic beverages division, explained that “as the preeminent non-alcoholic spirit, Seedlip is experiencing tremendous momentum,” and said that the ‘Choose Different North America’ campaign is an “opportunity to evolve the brand’s place in culture as more people seek out balanced drinking options”.
Krishnamurthy noted that Page was “the perfect partner to bring a relatable and fresh perspective to this emerging social trend that we believe will entertain our existing fans while welcoming new drinkers into the Seedlip family”.
Seedlip has no sugar, no calories and no alcohol and, at the start of year, the brand picked up Gold medals at our Low & No Masters 2023 blind tasting.
It retails for £26 (US$32) per 700ml bottle.
Celebrity-fronted campaigns are proven as a highly effective marketing tactic for spirits brands and, recently, we highlighted some of the best.
Watch the advert below