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News
Redbreast supports birds
Irish Distillers-owned Redbreast has released a bird feeder edition of its 12-year-old whiskey, in collaboration with charity BirdLife International.
Now in its fourth year, the release sees the whiskey, which is matured in a mix of Bourbon and Sherry casks, presented in a forest-green casing that can double as a bird feeder. A portion of the proceeds from sales will go to BirdLife International to support its work in bird conservation.
The forest-green colour has been chosen to reflect the lush environments that birds live in.
Irish Distillers’ master blender, Billy Leighton, said that the bottles can play “an essential role in providing vital protection and nourishment to birds, ensuring their wellbeing, particularly during the colder months’’.
He continued: “Collaborating with BirdLife International continues to be a genuine pleasure for all of us at Redbreast Irish Whiskey – as we embark on the next chapter, we’re thrilled to introduce another edition of our beloved bird feeder bottle, this time adorned in a captivating forest green.
“It’s through these feeders, in addition to other efforts such as the support of low-impact farming, the provision of nest boxes and the creation of bird habitats at our whiskey production sites, that we can make a positive impact on our environment and the creatures we share it with.”
The proceeds from last year’s release raised €70,000 (US$74,000) for bird conservation in partnership with BirdLife International, whose mission is ‘to create a positive future for all birds’.
Patricia Zurita, CEO of BirdLife International, also remarked: “We are thrilled to join hands once again, united in our mission to safeguard the well-being of birds for generations to come.
“The limited-edition Redbreast bird feeder bottle serves as a symbol of not only our shared commitment but also our heartfelt support for our feathered friends. With each bottle, we take another step towards a brighter future for these magnificent creatures, ensuring they continue to grace our skies and enrich our lives.”
The bird feeder bottle will be available to purchase from 1 November in nine markets, for an RRP of €78 (US$82).
In recent months, Redbreast has recreated a 10-year-old whiskey and added to its Iberian range.