Cotswolds Distillery reveals its first whisky advert
The Cotswolds Distillery has created its first whisky advertising campaign to appeal to a younger generation of drinkers.
The Cotswolds Distillery said the new above-the-line campaign was released in response to ‘increased demand’ for its whisky, particularly its single malt.
The campaign focuses on Cotswolds Signature Single Malt and features people of all ages enjoying a glass of the whisky in the Cotswolds countryside.
It depicts a group sitting around a firepit sipping the single malt, alongside the strapline ‘English for Whisky’.
The campaign, which will run until Christmas, aims to highlight the versatility of whisky.
The creative was conceived by Dan Szor, founder of The Cotswolds Distillery, alongside marketing director Kate Harrison.
It combines national and London out-of-home placements alongside assets for social media platforms and print publications, including Meta, Bank Station in London, and Amazon.
“We are proud to be launching our first-ever whisky advertising campaign,” said Szor.
“We believe we have created something that really captures the essence of our brand: English whisky being enjoyed in the English countryside, seizing that magic whisky moment and making it special.”
The Cotswolds Distillery, England’s largest whisky maker, opened a second distillery on its 14-acre site for malt whisky production earlier this year.
The brand has secured listings in several major UK retailers and is distributed in more than 35 countries.
The distillery will now turn its focus to sustainability and will build a bio-diverse wetlands ecological treatment system.
The site was recently named the most popular whisky distillery in the UK and Ireland.
In April, Berry Bros & Rudd acquired a minority stake in The Cotswolds Distillery to help boost production and sales of the brand’s single malt.