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Waterford designs fashion line with Lestrange
Irish distillery Waterford has partnered with London-based menswear brand Lestrange to create a limited fashion collection inspired by the distillery’s terroir methodology.
As part of a limited collection, the bespoke capsule will include the Lestrange 24 overshirt and the Lestrange heavyweight 24 trouser made from fully-traceable, regenerative cotton. The aim is to raise awareness of the importance of agriculture that benefits the soil and earth, and transparency in the respective industries.
Mark Newton, head of brand at Waterford Distillery, commented: “Waterford Distillery and Lestrange are kindred spirits. We are both visionaries that take regenerative farming seriously and understand its positive impacts. For us, it helps to create the most flavoursome whisky, and for Lestrange it contributes to a unique sense of style.
“We are excited to bring a fresh take to Lestrange’s bestselling signature items and highlight our shared focus on quality, innovation, provenance and traceability.”
The clothing includes signature detailing to celebrate the complexity of flavour found in Waterford’s whiskeys, with custom colour ways inspired by the tones of organic barley complemented by the brand’s signature cobalt blue tones.
The garments have been created as an ‘antidote’ to mass production and over-consumption.
The two pieces will be on sale to customers online and at Lestrange flagship Coal Drops Yard store in London, and will include a 100ml sample of Waterford’s Organic: Gaia 1.1 from its Arcadian Farm Origin series.
One per cent of sales proceeds will be given to the Dirt charity, an organisation dedicated to supporting regenerative agriculture across the UK.
Will Green and Tom Horne, co-founders of Lestrange, added: “When we first came across Waterford Distillery, we were captivated by their innovative and radically unique approach to distilling whisky. Both of our industries are opaque and we’ve come together in our shared values of pioneering transparent farming practices that benefit the soil and the planet.
“The capsule blends timeless style with inspiration from nature which is what we always strive for at Lestrange.”
Other recent fashion collaborations include Jameson’s partnership with workwear brand Dickies, and Malibu’s collection with luxury streetwear brand Aries.