Stewart Lee takes Savile Row Gin full time

Royal publisher Stewart Lee, co-founder of Savile Row Gin, has revealed his plans to work full time on the brand from this September.

Savile Row Gin is based at 14 Savile Row, the former headquarters of royal dressmaker Sir Hardy Amies and the current global flagship store of Hackett London.

Lee launched the brand with British model David Gandy in 2019.

“I’m delighted to be joining Savile Row Gin full time,” said Lee who, until now, held the role part time alongside his publishing career.

“The time feels right and we’ve got some fantastic people on the team, so I’m raring to go and ready for this exciting new role with a brand I have a great passion for.

“Everyone involved with Savile Row Gin has long-term connections with Savile Row. Our stakeholders, our shareholders, our partners, myself as the publisher of Savile Row Style Magazine – we all have a longstanding history with Savile Row.

“The award-winning London Dry 70cl has proved popular and we recently launched a kumquat and rhubarb-flavoured gin made exclusively for Fortnum & Mason.

“My job now is to expand the availability of Savile Row Gin and its range, within the UK and globally, and to establish us as a leading brand in the luxury premium spirits marketplace.

“I am looking forward to bringing a touch of Savile Row style and the best of British bespoke to a larger audience.”

Lee recently produced the Official Coronation Programme for the Coronation of Their Majesties King Charles and Queen Camilla and also published the Official Programme for the Platinum Jubilee. Both were commissioned by the Royal Household.

A 700ml bottle retails at £37.95 (US$47) and can be purchased in the UK at retailers including Selfridges, Fortnum & Mason, Hedonism Wines, Master of Malt and the Savile Row Gin website.

There’s still potential for the gin market to grow. Globally, last year gin volume grew by 8%, and it is predicted to increase by 3% over the next five years, data from IWSR Drinks Market Analysis showed.