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MadaLuxe takes majority stake in Tequila Enemigo

North American fashion distributor MadaLuxe Group has purchased a majority stake in Tequila Enemigo, marking its first move into spirits.

Tequila Enemigo
Tequila Enemigo was founded in the UK in 2017

Enemigo was launched in the UK in 2017 by CEO Robin Clough, managing director Max Davies-Gilbert and Sebastian Gonzalez.

The Tequila brand entered the US a year later and ‘quickly’ expanded across the market.

MadaLuxe said the Tequila Enemigo founding team would maintain a ‘significant’ minority stake in the brand and continue to run all day-to-day operations.

The founders will also serve as core members of the MadaLuxe Spirits executive team.

Produced at the foothills of the Tequila Volcano in Mexico, Enemigo is made using Blue Weber agave and local water filtered through mineral-rich volcanic soil.

“We see significant growth potential in the premium spirits space and Tequila Enemigo is the ideal brand to serve as the foundation of our spirits portfolio,” said Adam Freede, co-founder and CEO of MadaLuxe Group.

“Through this move, we’re not only acquiring a world-class Tequila brand that has been racking up prestigious awards since its launch, but also a phenomenally talented team of founders with deep business and cultural ties in Europe, the US and Mexico.”

Headquartered in California, MadaLuxe claims to be North America’s largest distributor of luxury fashion.

The acquisition is MadaLuxe’s latest move in its continued expansion of its luxury platform.

Clough said the deal would enable the brand to “leverage the group’s luxury platform, expertise and distribution network as we scale Enemigo internationally”.

Davies-Gilbert added: “We have always been committed to a product-first strategy and having access to MadaLuxe Group’s knowledge, network and resources will allow us on the founding team to make the best use of our own respective business ties in the UK, the US and Mexico as we rapidly grow the brand and expand our presence in the most prestigious hospitality venues across the world.”

Financial terms of the deal were not disclosed.

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