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Jack Daniel’s showcases single malt at Heathrow

Brown-Forman-owned Jack Daniel’s is hosting a pop-up at Heathrow Airport’s Terminal 5 to highlight its American single malt whiskey.

Jack Daniel’s American Single Malt pop-up at London Heathrow Terminal 5
The Heathrow Airport pop-up will run until 22 October

The space will feature an exterior digital display leading to an interior hall of mirrors intended to provide an ‘immersive’, multi-sensory experience.

Brown-Forman will host further pop-ups at airports across the world.

The 45% ABV whiskey debuted in June this year and is a global travel retail exclusive. It has a flavour profile characterised by dark-chocolate-covered nuts and berries, accented by a subtle sweet oloroso Sherry finish.

David Rodiek, vice-president and managing director of global travel retail at Brown-Forman, said: “We are thrilled to showcase our new take on timeless single malt traditions through this premium immersive pop-up.

“We are creating a memorable experience that will resonate with our audience and leave them with a lasting impression.”

The Heathrow Airport pop-up is open until 22 October, with the brand anticipating 1.5 million visitors.

The event will be supported by an out-of-home media campaign across the airport’s screens.

Natalie Roberts, media account coordinator at London Heathrow Airport, added: “We’re delighted to be hosting this immersive pop-up to celebrate the launch of the new Jack Daniel’s American Single Malt.

“This travel retail-exclusive pop-up gives our passengers the chance to experience the innovative single malt in a truly immersive setting.”

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