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Italicus reveals special anniversary packaging
To mark its seventh anniversary, Italicus Rosolio di Bergamotto will release bespoke packaging for its bottles, titled Arco Italicus.
The packaging is in partnership with fellow Italian brand Pininfarina, with the overall design paying homage to Italy’s rich history in art and style, particularly the country’s architecture.
The Arch (‘Arco’ in Italian) is an important figure of Italian architecture, connecting old and new worlds, and is at the forefront of many of Italy’s most prominent architectural feats, such as the Coliseum in Rome and Rialto Bridge in Venice. Here, it forms the packaging’s structure, ‘enhanced by a beam of light reflected on the bottle’.
The outer finish, meanwhile, is ”crafted from recycled materials”, while the base conveys ‘the shape of bergamotto” – Italicus’s signature ingredient.
Of the partnership with Pininfarina, Italicus founder Giuseppe Gallo commented: “Pininfarina is a global icon of Italian style that embodies elegance, purity, and innovation – a characteristic that has always fascinated me. Therefore, choosing this brand as our project partner was a streamlined decision.”
The packaging is intended as a glorifier for the bottle, which also features gold accented labelling and is made from tempered aquamarine-toned glass.
Championing both brand’s core values of ‘uniqueness, elegance, and creativity’, Nicola Girotti, Pininfarina’s head of product design, said: “In designing the anniversary packaging for Italicus, which elevate the bottle’s iconic design, we drew inspiration from the concepts of purity and Italian architecture, enhancing its elegant character. The new packaging reflects the distinctive values of Italian style, which define and simultaneously enhance the Italicus bottle, making it unique.”
Arco Italicus will be available as a limited edition, launching in early 2024.
This isn’t Pininfarina’s first foray into the spirits industry. Previously, the design company collaborated with Chivas Regal on a limited edition gift tin.