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Beam Suntory appoints Hernán Tabah

Hernán Tabah has been appointed senior vice president and chief digital and technology officer at Beam Suntory.

Hernán Tabah
Hernán Tabah holds an MBA from the IAE Business School Buenos Aires

In this newly created executive role, Tabah will be responsible for accelerating the spirits brand’s digital, data and end-to-end technology strategy.

He will report to the president and serve on the company’s executive leadership team.

“Digital transformation is one of the key enablers to achieving our 2030 goals and our ambition to become the world’s most admired premium spirits company,” said Greg Hughes, incoming president and CEO.

“With nearly 25 years’ experience leading digital and technology transformations at global consumer goods companies, Hernán is the perfect fit as we bring together our IT, digital strategy, delivery and experience teams under one leader.”

Hughes will take the helm in October, when Albert Baladi will step down.

“This is an exciting moment to be joining Beam Suntory as the company seeks to truly harness the power of digital and advanced analytics to accelerate transformation and leverage technologies to impact core business processes,” said Tabah.

“I am thrilled to be a part of Beam Suntory’s growth journey.”

Tabah joins Beam Suntory from tobacco brand Altria, where he was senior vice president and chief digital and technology officer.

Prior to Altria, he led in several digital and technology roles at food brand Mondelēz, and spent more than a decade at British American Tobacco in various IT and digital marketing roles.

Tabah is an active member of organisations such as the Latin Corporate Directors Association and the Hispanic Technology Executive Council, which help Latinx technology professionals grow and support diversity and inclusion.

Beam Suntory owns brands such as Jim Beam Bourbon, Bowmore whisky and Hornitos Tequila. The company reported a 10% sales jump in the first six months of this year.

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