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Suntory gives $70,000 to Maui relief efforts

Hibiki owner Suntory Holdings will donate US$70,000 to help relief and recovery efforts in Maui following the wildfires.

Kaanapali Beach in Maui, Hawaii

Suntory Holdings, which also owns Japanese whisky brands such as Yamazaki and Hakushu, will donate the funds to the Maui Strong Fund, Hawaii Community Foundation.

The company said it “extends its deepest sympathies to those who have been affected and wishes for a fast recovery of the beautiful island”.

Data from the National Fire Protection Association revealed 106 people had died in the fires by 8am ET on 16 August. Hundreds of people are still unaccounted for as rescue and recovery operations continue.

The island of Maui attracts the second largest number of tourists in Hawaii every year.

In August last year, the Kentucky Bourbon Benefit auction raised more than US$1.4 million for Eastern Kentucky residents who were affected by the July 2022 flooding.

Kentucky-based Four Roses Distillery also supported relief efforts following the flooding, and donated US$50,000 in aid.

Other recent charitable moves in the industry include auctioning a barrel of Rebel Bourbon in 2022 to raise funds for the Disasters Emergency Committee Ukraine Humanitarian Appeal, hosted by The Spirits Business and Luxco. The sale raised £4,500 (US$5,550) for the charity.

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