Portofino Dry Gin teams up with Dedar
Italian brand Portofino Dry Gin has partnered with fabric producer Dedar on its summer collection.
The two Italian brands have unveiled a co-branding project that ‘combines the art of gin with textile elegance’.
Together, the companies intend to promote two locations in the Italian fishing village of Portofino, where the gin producer is based.
The Summertime fabric from Dedar’s summer collection will dress the furnishings of the terrace of Casa Montefino, home to the gin brand’s botanical garden, with its panoramic view over the gulf.
The fabric will also adorn the outdoor area of wine bar Winterose, located at the end of Calata Marconi, where guests can enjoy Portofino Dry Gin apéritifs paired with local products.
The fabric features a striped pattern, reminiscent of the Italian riviera, as well as a label that reads ‘Portofino Dry Gin Fabric by Dedar’.
In May 2023, Portofino Dry Gin collaborated with bag designer My Style Bags to launch the Riviera Getaway Capsule Collection.
The gin brand also recently teamed up with One Ocean Foundation to support the conservation of the marine and coastal environment.
Last year, SB spoke to English singer-songwriter Jack Savoretti on his involvement with the Italian gin as an investor.