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Macallan opens first shop-in-shop in the Americas

Duty Free Americas has teamed up with The Macallan to open the single malt whisky brand’s first shop-in-shop at Panama Tocumen International Airport.

Macallan Americas travel retail
The Macallan and Duty Free Americas have opened the whisky brand’s first shop-in-shop store

Located in Terminal 2, the store follows the launch of The Macallan Boutique at New York John F Kennedy Airport in November 2021.

The new space showcases core expressions in The Macallan’s portfolio, alongside limited edition bottlings and travel retail exclusives.

Leon Falic, president, Duty Free Americas (DFA), said: “It’s an especially exciting launch as it represents a first in the Americas travel retail channel for The Macallan, continuing momentum of our joint efforts on opening the first and only The Macallan Boutique in the Americas travel retail at JFK Airport – a landmark opening itself.

“With a shared commitment to delivering excellence and the highest-quality whisky, our partnership with The Macallan is moving from strength to strength as DFA continues to play an integral role in The Macallan’s expansion strategy into the Americas.”

The opening of the shop at Tocumen International Airport was marked on 14 August by a ribbon-cutting ceremony.

Jeremy Speirs, regional managing director, global travel retail at Edrington, owner of The Macallan, added: “The opening of The Macallan’s first shop-in-shop in Americas travel retail further strengthens our partnership with Duty Free Americas, building on our successful collaboration for The Macallan Boutique at JFK Airport.

“The stunning space will enable travellers at Central America’s busiest airport to learn more about The Macallan’s history and craftsmanship, as well as discover channel-exclusive products and limited releases.”

Edrington saw its revenue exceed £1 billion (US$1.26bn) for the first time during its financial year ending 31 March 2023.

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