Flor de Caña teams up with Breitling

Nicaraguan rum brand Flor de Caña has partnered with Swiss luxury watch maker Breitling in the Netherlands.

Fair Trade-certified Flor de Caña is imported and distributed in the Netherlands by Anker Amsterdam Spirits, which plans to build the rum brand across the country’s on- and off-trade markets by creating ‘unforgettable brand experiences’.

The collaboration with Breitling kicked off with an event at beach club Republiek Bloemendaal on the coast of the Netherlands at the start of July.

The four-day event featured rum tastings from Flor de Caña brand ambassadors Antonio Oliveira (Western Europe and UK) and Maurice Overbeek, who looks after the Netherlands.

For the event, the two brands created the Breitling Sea Cocktail, which combined Flor de Caña 12 Years Old with watermelon juice and sparkling water.

Flor de Caña and Breitling will work together on in-store activations, events, and masterclasses in the Netherlands throughout the year.

Roos Baljet, brand manager at Anker Amsterdam Spirits, said: “It is such an honour to combine two timeless luxury brands together and create experiences that will last a lifetime. We look forward to expanding our collaboration and partnership in the upcoming years.”

In February this year, Panama-based bartender Carlos Ferron was named the winner of the Flor de Caña Sustainable Cocktail Challenge 2022.