Nemiroff de Luxe enters Iceland

Innnes has been appointed the exclusive importer and distributor of Nemiroff de Luxe in Iceland.

Since June this year, Ukrainian vodka brand Nemiroff has been working with Innnes to introduce its premium vodka, Nemiroff de Luxe, to Iceland.

Nemiroff eyes potential in Iceland due to its citizens’ enjoyment of the outdoors and penchant for sustainable products, the brand noted.

Furthermore, the brand highlighted the legacy of the Potockiy family, who ‘shaped the destiny of the region’ where Nemiroff was established in the 18th century.

Nemiroff uses no artificial flavourings or ingredients to make its vodka, and uses water drawn from its own wells.

Nemiroff believes the partnership with Innnes will help the brand to grow across Iceland, showcasing its ‘commitment to excellence and craftsmanship’.

The Ukrainian vodka brand has been frequently expanding into new markets recently. In May, the brand made its debut in Portugal shortly after entering Romania for the first time.

In September last year, the vodka brand released a limited edition bottle.

Earlier this year, Nemiroff said it had seen a growing appreciation for its vodka this year following the Ukraine-Russia war.

Last month, The Spirits Business compiled a list of the world’s biggest-selling vodka brands.