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Havana Club creates limited edition 11YO rum
Pernod Ricard-owned Havana Club has partnered with drinks retailer The Whisky Exchange to release a limited edition 11-year-old rum aged in American white oak barrels.
Only 2,400 bottles have been made available, each retailing for £74.99 (US$98) each.
Maestro del Ron Cubano Asbel Morales said: “This partnership has enabled us to embark on a truly exceptional project.
“Creating Havana Club 11-Year-Old required us to draw on our knowledge and exemplary stock to bring The Whisky Exchange’s vision to life while remaining true to the Havana Club taste everyone knows and loves.
“It exemplifies our commitment to continually push the boundaries of creativity and deliver truly distinctive expressions.”
Sitting at 50% ABV, the rum has undergone ageing in American oak barrels, and has been bottled from the barrel without water dilution to retain its ‘distinct qualities’ and ‘exceptional flavour’.
Anne Martin, global marketing director for Havana Club, added: “This partnership with The Whisky Exchange exemplifies the versatility of the Havana Club range and highlights the commitment to quality in our expressions.
“Our Icónica Collection, comprised of ultra-premium rums crafted by our Maestros del Ron Cubano, is an example of this, and we are excited to present this exclusive rum to connoisseurs and enthusiasts who value exceptional craftsmanship.”
The bottling presents full-bodied notes of sugar cane honey and oak, with more delicate touches of cocoa and tobacco.
“We’re delighted to be working alongside Havana Club,” said Dawn Davies MW, buying director at The Whisky Exchange.
“As part of the Pernod Ricard family, we’re fortunate to be able to collaborate with some of the world’s most iconic brands to create truly special expressions for our engaged and educated customers.
“There are some incredible things happening in Cuban rum today and for us this project embodies what makes Havana Club’s rums so unique. It is a testament to the knowledge and skill of the Maestros del Ron that deliver the heritage and quality of the liquid we get to enjoy today.”
In May, Havana Club refreshed the packaging for its limited edition Máximo Extra Añejo to make it more sustainable.