Whitley Neill hides diamonds in bottles

Halewood Artisanal Spirits-owned Whitley Neill Gin has hidden £25,000 (US$31,981) worth of diamonds in its bottles to provide the nation with ‘heirlooms to pass on’.

Whitley Neill Gin says that it is hoping to ‘reignite’ the tradition of passing down heirlooms, after research revealed nearly half (43%) of UK adults don’t plan to leave one to family or friends.

To celebrate eight generations of its own distilling heritage, Whitley Neill is giving away £25,000 worth of diamonds within bottles of its Distiller’s Cut London Dry Gin.

Johnny Neill, founder of Whitley Neill, said: “As a family brand, whose distilling knowledge has been passed down through eight generations, we value the importance of heritage and legacy. This is reflected in the creation of our Distiller’s Cut London Dry Gin, which boasts a quintessential, classic London Dry recipe that has truly stood the test of time.

“With this in mind, we want to help the nation keep their own traditions alive and give them the opportunity to have something to pass down to others.

“Jewellery is the item that most people would like to pass on to loved ones, and great quality gin and diamonds are both renowned for their quality and cut, so when thinking of how we could do this, diamonds seemed like a fitting choice.”

Those who find one of the 15 hidden diamond engravings in the bottle corks of Distiller’s Cut Gin will win an ethical diamond with a minimum carat of 0.4.

Of the one-in-three (36%) UK adults that said they currently possess something of sentimental or monetary value, jewellery was found to be the most received heirloom, accounting for almost two-thirds (61%) of the nation’s heirlooms.

It was also cited as the item that most people believe is worth passing on, followed by books and household items including glassware, dinner service and cutlery.

As such, Whitley Neill will also be offering a complimentary jewellery service to the winners.

Also available to win when buying a bottle of Distiller’s Cut is an opportunity to enjoy a ‘Distiller’s Cut Diamond Experience’, which includes an exclusive tour of the City of London Distillery, home of Whitley Neill Gin – the only gin distillery in the heart of City of London for more than 200 years.

Guests will also be able to enjoy a host of diamond-inspired gin cocktails from Whitley Neill’s mixologists.

The Distiller’s Cut Diamond prizes will be available to win from now until the end of August, with bottles of Whitley Neill Distiller’s Cut available to buy from major retailers.

To enter, those that discover a diamond engraving on their cork must to send a picture of their cork and serial number to diamondcompetition@whitleyneillgin.com.

This spring, Whitley Neill debuted two new flavoured gins: Apple & Red Berries and Banana & Guava.