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Tanglin expands into Europe

Singapore-based distiller Tanglin has secured a distribution deal with Netherlands-based Invictus Brand Builders.

The producer recently launched an orange liqueur to be used in the classic Singapore Sling

The collaboration brings Tanglin’s products to the Dutch market and expand its distribution across Europe.

Charlie van Eeden, co-founder of Tanglin Gin, said: “Entering Europe is a long-cherished ambition for us. We are excited to embark on this new adventure for our brand and work closely with Invictus to bring the spirit of Tanglin to discerning European consumers. Together, we will showcase Tanglin’s exceptional craftsmanship and expand its footprint across the continent.”

The brand’s range includes Tanglin Singapore Gin, Tanglin Orchid Gin, Tanglin Black Powder Gin, and its latest variant, Tanglin Triple Tangerine, a liqueur infused with mandarin orange, calamansi, and kaffir lime leaf. The orange liqueur was crafted as part of the brand’s mission to make the Singapore Sling ‘truly Singaporean’.

As the brand’s commercial partner in Europe, Invictus will leverage its distribution network and industry expertise to position Tanglin as a leading brand within its portfolio.

Tim Bolck, director and owner of Invictus Brand Builders, said the company was “honoured” to join forces with the award-winning gin producer.

“Our shared perspective on industry success and the unique offerings of our respective brands hold immense potential to captivate today’s discerning consumers,” he continued.

“Together, we will bring Singapore’s vibrant lifestyle and exquisite culinary culture to Europe.”

The brand’s distillery is located on Dempsey Hill in Singapore. It offers distillery tours, and boasts its own cocktail bar, which offers a menu of Asian-themed cocktails and Singapore-inspired fusion foods.

In November, it launched two products in Changi Airport: a limited edition gin and a moonshine liqueur.

Online retailer Master of Malt recently revealed that Asian spirits is one of its fastest-growing spirits categories.

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