Buffalo Trace backs UK golf competitions

Kentucky-based Buffalo Trace Distillery has partnered with the DP World Tour to become the sponsor of three UK golf tournaments, including the Scottish Open.

Sazerac-owned Buffalo Trace will support three events in the 2023 schedule for the DP World Tour, also known as the European Tour. It is the leading men’s professional golf tour in Europe.

The Kentucky whiskey maker will be an official partner of the Betfred British Masters, hosted by retired professional golfer Sir Nick Faldo at The Belfry in Warwickshire from 29 June to 2 July.

The distiller is also the official sponsor of two Rolex Series events – the Genesis Scottish Open (13-16 July) in North Berwick and the BMW PGA Championship (12-17 September) at Wentworth Club, Surrey.

“Buffalo Trace Distillery is proud to partner with the DP World Tour to introduce our portfolio of American whiskey to golf fans around the world,” said Andrew Duncan, global director of American whiskey at Buffalo Trace Distillery.

“Much like the process to create Buffalo Trace, Eagle Rare, or any of our other fine whiskies, developing the perfect swing takes patience, perseverance, exacting attention to detail, and passion for the craft. We invite golf fans all over the globe to celebrate the world’s best players on a global stage by joining Buffalo Trace Distillery on the 19th hole for a pour of whiskey.”

The 360-degree partnership will be brought to life across various touchpoints including media, social and digital, in-store and on the golf course.

At each tournament, the Kentucky distillery will be the exclusive whiskey partner and its various brands will be available in hospitality and food and beverage concessions, including the flagship Buffalo Trace Bourbon, Eagle Rare 10 Year Old Bourbon, Sazerac Straight Rye Whiskey, and Buffalo Trace Distillery Bourbon Cream.

The whiskey producer will also receive on-course branding at the Betfred British Masters, and access to the premium hospitality services and pro-am experiences at all three events.

Max Hamilton, group commercial director at the DP World Tour, added: “DP World Tour events have evolved to become full entertainment experiences, and our three UK summer events are a prime example of this.

“Our partners play a big role in enhancing them and in Buffalo Trace Distillery we now have one of the world’s pre-eminent spirits brands joining us. Their commitment to the time-honoured tradition of whiskey making, while also embracing and pushing the boundaries of innovation, is something that resonates with the Tour.

“We look forward to working together, starting in the UK this summer, to deliver engaging and impactful experiences that excite our joint audiences.”

Earlier this month, Buffalo Trace Distillery revealed a new whiskey line that explores the impact of different strains of wheat on Bourbon, called Daniel Weller.