Writers’ Tears partners with street art festival

Irish whiskey brand Writers’ Tears is the 2023 title sponsor of Ireland’s street art festival Waterford Walls.

The partnership was revealed on 15 May by Writers’ Tears global brand director Clare Minnock, as well as members of The Walls Project (who oversee Waterford Walls Festival), and artist Magdalena Karol.

The announcement took place against a backdrop of street art on Thomas Street in Munster, Ireland.

The Waterford Walls International Street Art Festival, which is in its ninth year, will run from 11-20 August.

More than 26 national and international artists will come together across the 10 days to present their art. Blank spaces in the area will be turned into large-scale murals.

Minnock said: “Writers’ Tears is a brand that pays tribute to Ireland’s innovative distillers and creative thinkers of the late 19th and early 20th century.

“Today we celebrate creativity in all its forms, including this vibrant showcase of street art. We are excited to partner with such a dynamic and energetic festival, one that mirrors our own enthusiasm for creativity and self-expression.”

Fourteen countries will be represented in the street art festival.

Festival executive director John O’Connell added: “Securing a title sponsor has been one of our goals and we are thrilled to have Writers’ Tears join us for the next two years.

“We believe that the brand will help us tell our story to an even wider audience and make this festival a must in everyone’s summer calendar.”

Guest curator Gabe McGuinness added: “We look forward to an even bigger and better festival this year – not only in terms of walls and artists but also in what the festival can bring to those that visit, from talks and walks to unique festival events.”

In March, the brand released 8,700 bottles of its 2023 Vintage Cask Strength bottling.