Cardi B reveals Whipshots Lime
Vodka-infused Whipshots, founded by rapper Cardi B, has unveiled a lime-flavoured variant as part of the brand’s Whip it, Beaches summer campaign.
Whipshots was created as a collaboration between Wap artist Cardi B and brand consultancy firm Starco Brands.
It first revealed its launch in September 2021, followed by its release in December 2021. The brand has shifted more than two million cans since its launch, and is set to expand its US presence.
The new lime alcoholic whipped cream joins flavours vanilla, caramel, and mocha. It is recommended served on drinks such as Margaritas and dishes such as key lime pie.
“We are thrilled to dive headfirst into the ‘summer of Whipshots’ with lime as the latest flavour in our Whipshots family,” said Ross Sklar, CEO of Starco Brands.
“Having recently surpassed two million cans sold, the brand continues to offer consumers a fun and innovative way to celebrate all year.”
The extension of Whipshots’ portfolio sits alongside its new summer campaign, which aims to solidify the brand as the ‘perfect year-round addition to any cocktail or occasion’.
The campaign has been marked with a 30-second spot starring Cardi B, as well as a photo series.
The video spot shows the singer on a beach in a whipped cream-inspired bathing suit and sunglasses.
The new content was unveiled at a private event hosted by Cardi B in Santa Monica, California.
In November 2022, the brand introduced its first limited edition flavour – peppermint.
To watch the spot, click below.