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US on-trade sees 7% YOY boost

New data by CGA has revealed velocity has increased by 7% year-on-year in the US on-trade, driven by a jump in visitation numbers.

new york US
New York was found to experience the largest boost in sales velocity for the week ending 25 February

The latest BeverageTrak data has uncovered sales trends in the US on-premise up to the week ending 25 February 2023.

Recent occasions, including Valentine’s Day and President’s Day in the US, saw sales velocity return to ‘normal levels’.

Andrew Hummel, client solutions director – North America, said: “This year, on-premise sales have remained consistent and we can see checks for drinks-led occasions are on the rise across the US [+12% vs year average], outpacing check value (+9%).

“With almost three-in-five consumers planning to travel domestically within the next three months there is opportunity for drinks suppliers to explore partnerships with hotel chains at a national and local level to ensure their brands are front-of-mind for spring break travellers, with hotel restaurants and bars two of the more popular on-premise channels for US consumers who are on vacation.”

New York saw the most significant uptick in sales velocity year-on-year, at 9% compared to the same period the year before.

Texas followed closely behind at 5%, while Illionois trailed behind with a 3% boost.

California saw a slight rise of 1% in year-on-year sales velocity.

Meanwhile, Florida fared a 2% drop in sales velocity.

In February, research by CGA found that 30% of Mexican consumers participated in Dry January, with the majority of those continuing to visit the on-trade.

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