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Sir Edward’s whisky updates packaging

Blended Scotch whisky brand Sir Edward’s has been given a design refresh to highlight its Scottish heritage.

The bottle has been updated to better emphasise the brand’s Scottish roots

The new look emphasises the brand’s signature red colour, while adopting a ‘refined and qualitative’ design to match consumers’ expectations.

The new look is already available in France and will soon be rolled out worldwide.

Sir Edward’s has been making whisky since 1891. Today, the brand is owned by French drinks group La Martiniquaise-Bardinet.

Its portfolio includes the signature Finest blended whisky, the ‘gently peated’ Smoky bottling, and the newest addition to the portfolio: 12-year-old Beer Reserve.

Sir Edward’s 12 Years Old made it onto the list of 10 award-winning Scotch whiskies following The Scotch Whisky Masters 2020 blind-tasting competition.

The Scotch whisky brand is not the only Scotch whisky in La Martiniquaise-Bardinet’s portfolio to have been given a design revamp recently. Stablemate Glen Moray revealed a new look for its Explorer range of six single malt whiskies.

The new look uses a deeper share of the brand’s blue, with ‘bold’ colours to reflect the different flavours of each whisky in the series.

In November last year, Glen Moray released a trio of limited edition whiskies as part of its Warehouse 1 Collection. They were exclusive to the UK.

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