High Point appoints UK distributorBy Georgie Collins
Cask Liquid Marketing has been named as the new UK sales distributor for fermented non-alcoholic brand High Point.
Cask Liquid Marketing will be responsible for all UK on- and off-trade sales for the brand.
“We are thrilled to be partnering with Cask Liquid Marketing as our UK sales distributor,” said Eddie Lofthouse, founder of High Point.
“Their expertise and knowledge of the UK drinks market, along with their on- and off-trade relationships, make them an ideal partner for us.”
The brand’s ‘spirits’ are fermented, infused and blended on the coast of Cornwall, south west England, using 100% natural ingredients.
Stuart Ekins, director of Cask Liquid Marketing, commented: “We are delighted to be working with High Point and helping to support Eddie’s ambition for the brand created in Cornwall.
“High Point’s unique fermentation process and flavour profile make it a standout product in the growing non-alcoholic category.”
The brand currently offers two expressions: High Point Ruby Aperitif and High Point Amber Digestif. The former is a vibrant fermented aperitif with a wild herbal aroma on the nose, and zesty and spicy flavours on the palate.
It is recommended served in a Ruby Spritz, composed of one part Ruby and four parts tonic, poured over ice and served with a slice of pink grapefruit to garnish.
High Point Amber Digestif is a ‘deeply smoky’ fermented digestif with notes of freshly stoked embers and toffee on the nose. Its signature mouthfeel is said to be ‘ignited with smoke and spice’.
The Amber Lowball is the digestif’s recommended serve, comprising one part Amber and four parts ginger ale poured over ice and served with a slice of orange to garnish.
The brand says its vision is to take a stand for flavour, and to become famous for making exceptional non-alcoholic fermented drinks.
High Point can be purchased from Amazon and highpointdrinks.co.uk for RRP £19.99 (US$24.28).
In January, we revealed the medal winners of our 2023 Low & No Masters blind tasting competition.