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Three Cents debuts ‘barcumentary’ series
Tonic and mixer producer Three Cents has released a documentary series that explores bartenders’ perspectives on bar culture within their home city.
Through the project, called Bar Attitude by Three Cents, the brand aims to give a voice to its own heroes: the bartenders who experiment, envision, pioneer, and develop the bar culture of their city each day.
The first episode of Bar Attitude by Three Cents is set in Athens with Nikos Bakoulis, co-owner of The Clumsies and Line Athens.
In the episode, Bakoulis talks about his story, his favourite bars in Athens, and how his upbringing shaped his way of thinking, including his theory behind the circular economy model implemented at Line Athens.
“From the moment you taste something, we want this to be the very moment you realise that something different is going on here,” said Bakoulis in the first episode.
More bartenders and destinations are to follow in the coming episodes.
Three Cents’ mixer and tonic portfolio was inspired by and created for bartenders to use as ‘the ultimate mixers for cocktails and long drinks’.
The product line-up includes: Two Cents Plain Soda; Pink Grapefruit Soda; Pineapple Soda; Mandarin and Bergamot Soda; Cherry Soda; Tonic Water, Dry Tonic; Aegean Tonic; Lemon Tonic; Ginger Beer; and Sparkling Lemonade.
Last year Three Cents appointed Cask Liquid Marketing as its new UK distributor.
To watch the first episode, click below.
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