Speakeasy ups efficiency with partnership

US alcohol e-commerce platform Speakeasy has teamed up with online technology company Drinks to improve its site.

The partnership will see Speakeasy better equipped to manage ‘complex’ direct-to-consumer rules, and eliminate the burden of manual processes.

“Speakeasy will be the first non-wine partner using our ground-breaking regulatory technology, expanding our solution to some of the biggest spirits brands in the country,” said Zac Brandenberg, co-founder and CEO at Drinks.

“Drinks’ partnership with the e-commerce platform is a big step forward for the future of alcohol e-commerce and data transparency for brands.”

Drinks will also allow Speakeasy’s partners to produce detailed reports, including sales, credits, and alcohol volume, to help guide the growth and distribution of their products in new markets.

Earlier this year, the e-commerce platform gained US$6.8 million in funding to pursue its next phase of growth.

“We pride ourselves in being the innovators in the industry and are always looking to expand our best-in-class technology stack,” says Michael Bowen, chief operation officer and co-founder of Speakeasy.

“With Drinks, the brand will be the first platform that spirits suppliers can truly rely on to scale growth. Brands will have tangible consumer, product, and sales data never seen before in alcohol e-commerce.”

Drinks’ proprietary application will be rolled out to Speakeasy’s 280-plus partners.

In January, the e-commerce platform collaborated with Sorel to launch the liqueur brand online.