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Pronghorn backs Black female-owned Tequila

Pronghorn has unveiled its latest investment round, including the backing of the first Tequila co-founded and co-owned by a Black woman.

Anteel Tequila is one of the four companies Pronghorn has invested in

Pronghorn has unveiled its latest round of investments in four Black-owned spirits companies, including Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery, and Old Hillside Bourbon Company.

“It’s an exciting time at Pronghorn,” said CEO and managing director Jomaree Pinkard.

“We are starting off the year strong ahead of schedule of our 10-year goal and are now welcoming an additional four companies that are led by these successful Black entrepreneurs into our network.”

The investments from Pronghorn will be supplemented with access to the incubator’s supercharging programme, which aims to accelerate the business growth of each brand beyond investment.

These brands will be supported with resources including consulting services, direct industry expert access, and more to build an array of business levers ‘fundamental to brand growth’.

Prognhorn’s latest round of investments marks nine total investments in the company’s first year.

In January, Pronghorn invested in mixer producer Hella Cocktail Company, and named the brand’s co-founder as its new CEO and managing director.

Anteel Tequila was founded by husband-and-wife duo Nayana and Don Ferguson. Nayana is the world’s first Black woman to co-own a Tequila company.

Common Ground Spirits was founded by former tech colleagues Julian T Peebles and Tory E Brown in 2020.

Meanwhile, Delta Dirt Distillery is a family-owned distillery business, known for its sweet potato vodka.

Finally, Old Hillside Bourbon Company was inspired by the history of Black pioneers and disruptors.

Pronghorn aims to generate US$2.4 billion in economic value for the Black community by 2032.

Earlier this month, we rounded up a selection of high-quality, standout Black-owned spirits available on the market, from those that have partnered with celebrities, to the smaller, independent brands.

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