Jägermeister creates on-trade B2B portal

Mast-Jägermeister UK has launched a digital business-to-business (B2B) portal, called Klub Jägermeister, to offer free sales support to its on-trade customers.

The in-venue visibility management platform and digital asset hub supports venues to drive incremental category sales, and provide assets to promote the brand’s recommended serve: a shot chilled to -18ºC, poured into a branded, green, frosted shot glass.

Ben Errington, trade marketing manager, Mast-Jägermeister UK, said: “As a leading spirits company, Mast-Jägermeister UK continues to look for ways to support its customers.

“In the current climate, inspiring incremental sales opportunities is vital to the continued success of many venues. We are pleased to announce the launch of our new on-trade trade website, which provides category insight, a loyalty scheme mechanic and brand assets to help operators achieve better sales.

“This evolving portal is designed so that it becomes a go-to source of information for operators looking to maximise their shot sales.”

Outlet membership will be tiered based on the type of bar, demographic and typical volume sales. This will allow operators to access suitable resources for specific occasions, offering hints and tips on how to maximise their shot category and Jägermeister sales.

Furthermore, the new platform will enable users to access the brand’s latest innovative equipment, with links to purchase branded tap machines, which have been shown to increase the rate of Jägermeister shot sales by up to 20%.

In addition to the point of sale, operators can access informative videos on training, product information and sales advice focusing on the ice cold shot opportunity for the brand’s original and Cold Brew Coffee expressions to demonstrate how versatile both variants are.

The videos also help build operator expertise and brand knowledge to give venues the knowledge and expertise to upsell Jägermeister products.

Earlier this month, Jägermeister returned to its ‘musical roots’ with a year-long partnership with music artist Slowthai.