Drizly teams up with GopuffBy Nicola Carruthers
US e-commerce platform Drizly had partnered with Gopuff to expand its on-demand alcohol delivery service nationwide.
The collaboration between Uber-owned Drizly and Gopuff builds on the latter’s addition to the Uber Eats app in May 2021.
The expanded partnership will see the full Gopuff Liquor & More alcohol assortment available on Drizly’s e-commerce marketplace.
The move will also expand the number of Bevmo and Liquor Barn stores on the platform, with nearly 20 Bevmo sites added, marking Drizly’s expansion into Arizona and Washington.
Gopuff acquired alcohol retail chain Bevmo for US$350 million at the end of 2020, followed by the purchase of Kentucky-based drinks retailer Liquor Barn in June 2021.
Gopuff Liquor & More, Bevmo, and Liquor Barn stores are now available on Drizly’s marketplace in 26 states, including Florida, Texas, New York, Indiana, Ohio and North Carolina.
Drizly said the agreement shows its ‘commitment to becoming the go-to shopping destination for all beverage alcohol occasions’.
“As we continue to build the best shopping experience for beverage alcohol, teaming up with Gopuff is our next step in offering consumers convenient delivery options for drinks,” said Blaine Grinna, Drizly’s senior director of retail operations.
“Drizly’s infrastructure for alcohol e-commerce coupled with Gopuff’s network of commerce locations will extend the ease of on-demand delivery of beer, wine and spirits nationwide and help even more customers of legal drinking age shop the best drinks for the moment.”
The deal is said to expand Gopuff’s reach by ‘tapping into Drizly’s customer base of high-intent alcohol shoppers’ while providing a ‘seamless shopping experience’.
Daniel Folkman, Gopuff’s senior vice-president of business, added: “Gopuff continues to drive the future of commerce by leveraging our network and infrastructure to innovate, improve and streamline the shopping experience wherever consumers make purchases online – on Gopuff, third-party platforms, social media, and beyond.”
We recently looked at the future of the online alcohol space and the challenges facing the sector.
Last month, Drizly revealed its best-selling celebrity-backed spirits brands, with Casamigos Tequila taking the top spot.