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Speakeasy partners with Sorel

US alcohol e-commerce platform Speakeasy has collaborated with Sorel to launch the liqueur brand online.

Speakeasy Sorel
Sorel is a hibiscus liqueur based on a traditional Caribbean drink

Sorel is available to purchase from its official site, powered by Speakeasy Co, in three iterations: one 750ml bottle for US$42, a two-bottle bundle for US$84, or a three-bottle bundle for US$126.

Sorel takes its inspiration from a traditional Caribbean drink, and is made with Moroccan hibiscus, Brazilian clove, Indonesian cassia, Nigerian ginger, Indonesian nutmeg, cane sugar and organic grain alcohol.

The brand was founded by Jackie Summers.

“What I love about working with Speakeasy is how accurately we can quantify the return on investment [ROI]. Their data is granular, which lets us quickly implement highly targeted marketing,” said Summers.

“They’ve demonstrated the ability to see the connective tissue between the numbers and adjust accordingly in real time.”

In creating an online shop on Speakeasy’s platform, Sorel can sell direct to consumers within 37 states, while remaining ‘three-tier compliant’.

“Jackie and his team have an incredible drive to carry on the history behind Sorel,” said Josh Jacobs, CEO of Speakeasy.

“With us, Sorel Liqueur can widely share its unique beverage and story through our in-house packaging, distribution, and digital marketing.

“We’ve already seen an improvement in sales for Sorel within three months of our partnership.”

Speakeasy recently raised US$6.8 million worth of investment to pursue its next phase of growth.

Sorel reintroduced its hibiscus liqueur after receiving an investment from the Uncle Nearest Venture Fund in 2021.

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