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Martell creates limited edition Cordon Bleu
Cognac house Martell has teamed up with artist Christoph Niemann to launch a limited edition bottle for travel retail.
Titled ‘100 Eaux-De-Vie In Every Drop’, the new bottling was created for the Martell Cordon Bleu Collection.
Niemann designed the Cognac bottle after visiting Maison Martell in Cognac, France, and experiencing the blending and tasting session with cellar master Christophe Valtaud.
Niemann said: “My aim was to create a visual universe that conveyed the emotions of discovering the world of Cognac with Martell – an experience that can be shared wherever you are.
“For me, it is really important that storytelling is relatable, personal and honest. The photos bring emotional texture, transposing my impressions so people instantly get it without having been there.”
Niemann used a drop as a motif for the new collection, intended as a metaphor for the blend’s ‘signature taste’ crafted from ‘100 eaux-de-vie in every drop’.
The gift box displays black-and-white photos of the Martell cellars and vineyards, which Niemann took himself during his visit to Cognac.
Liya Zhang, vice-president of marketing, PR GTR, commented: “The Martell Cordon Bleu limited editions are always highly anticipated, and this year is no exception.
“We’re excited to introduce this exclusive unique design, blending a timeless drink with a renowned contemporary artist, to travellers around the world for the holiday season.”
The Martell Cordon Bleu Collection Christoph Niemann retails for RRP US$276 per one-litre bottle, and is available now in airports across Hainan, Hong Kong, Singapore, Taiwan, Thailand, Malaysia, America and Australia.
In December 2022, the brand announced a ‘first-of-its-kind’ trainer collaboration with Felisha ‘Fe’ Noel, founder of womenswear brand Fe Noel.
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