Everleaf launches Try January initiativeBy Georgie Collins
Non-alcoholic apéritif brand Everleaf is partnering with bars across the UK as part of a new initiative to give away free cocktails in January.
The Try January campaign has been designed to make January ‘a little easier’, by enticing consumers to ‘get out and be social’ while providing ‘an extra boost for bars’ during what is typically a slow month following the Christmas holidays.
The initiative will provide people with an opportunity to experience some of ‘the best bars’ in the UK on-trade, by offering to reimburse the cost of Everleaf drinks in participating venues.
Everleaf founder Paul Mathew said: “As a bartender and bar owner myself, the on-trade has always been at the forefront of what we do with Everleaf, so I’m delighted to be able to give everyone a reason to get out to bars and restaurants on us in the new year.
“It really is a win for everyone, and I look forward to seeing Everleaf growing during this Try January.”
To take part, guests can take a picture of the receipt for their Everleaf drink. They will then be able to use the receipt to reclaim the full cost of the serve from Everleaf.
Guests will be able to choose from any Everleaf serve available on the menu of the participating bars, including the signature Everleaf Spritz.
Venues will be paid in full at point of purchase to ensure they ‘don’t lose out’ and are able to provide a little extra joy to the nation to start off the year.
A full list of venues and a map will be available on the Everleaf website in January.
Bars currently confirmed include Bills, The Botanist & Florist sites nationwide, as well as high profile London independent bars such as the Connaught Bar and Happiness Forgets, and The Golden Pineapple in Brighton.
Earlier this year, Everleaf launched a campaign to reinforce the brand’s positioning as ‘the alcohol-free Spritz of choice’.