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Bruichladdich unveils ‘pollution eating’ mural
B Corp-certified Bruichladdich Distillery has revealed a mural in Shoreditch, East London, which has been coated with a ‘pollution eating’ polish.
The ‘industry first’ We Also Make Whisky mural has been designed to ‘significantly improve’ air quality. It uses a polish that purifies air by using energy from natural sunlight to breakdown harmful pollutants and odour molecules.
It is said that one coated square meter can take out two grams of nitric oxide per day.
Located at 26 Redchurch Street, Bruichladdich’s mural clocks in at 70 metres squared, and has been live for four weeks. This equates to an estimated pollution reversal of more than 700 cars.
In addition to the mural, Bruichladdich has also backed Spotify Sonics, a new initiative that sees the recording, mixing, and editing of the advert carbon offset.
Furthermore, Bruichladdich has partnered with new social media platform, WeAre8.
The B Corp-certified platform gives money back to those who elect to watch the ads, and makes charitable donations to an organisation of the advertiser’s choosing.
Nominated due to its work in promoting circular economies, more than £1,800 (US$2,174) has been donated to the Ellen MacArthur Foundation to date.
A distillery spokesperson said: “[The partnership] is a great fit for us, owing to Bruichladdich’s island location and holistic sustainability program that insists we use less and use better across all areas of our business”.
This week we unveiled our top 10 marketing moves in November.
To see how the mural was created, click below.
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