Gunner Cocktails predicts 500% growth in 2023
UK-based drinks company Gunner Cocktails is expecting to see year-on-year growth of 500% with the launch of its latest product, Gunner Rum Sinner.
Gunner Rum Sinner is the brand’s first alcoholic canned beverage – a combination of ginger, natural bitters, a twist of lime, and aged dark rum.
The release follows Gunner Cocktail’s introduction of Gunner Saint in canned format.
Dannie McDonald, managing director of Gunner Cocktails, said: “Following the success of the non-alcoholic Gunner Saint last year, we are very excited to be launching the first of our alcoholic Gunner cocktails.
“With an unparalleled natural and refreshing taste, the Rum Sinner is the perfect option for those who want to try a refreshingly different option, proud to be made with the finest British ingredients”.
Gunner Saint is a non-alcoholic cocktail made up of the same ingredients as the Rum Sinner, minus the rum.
The sales of the ready-to-drink (RTD) Saint have ‘doubled over the past 12 months’, with more than 750,000 cans expected to sell in 2023.
Edward Hoskins, sales manager, said: “The growth of Gunner Cocktails over the past 12 months has been overwhelmingly positive and we have a forecasted 500% growth year on year.
“I am thrilled to be a part of the next chapter of Gunner by launching the Rum Sinner, the first in our alcoholic line of premixed cocktails. Our sales growth can be attributed to our growing relationships with premium venues such as The Hurlingham Club and Guards Polo Club. We expect these close partnerships to also accelerate the success of the Gunner Rum Sinner.”
The brand has said its growth in the past year has been ‘rapid’, with the appointment of a new sales manager, and having a second round of funding.
The trajectory for Gunner’s growth, ‘cemented by the Rum Sinner’, is exponential, said the brand. In 2023, Gunner is aiming yo increase its sales tenfold.