Gorillaz to host live Smirnoff masterclassBy Alice Brooker
Vodka brand Smirnoff has partnered with English band Gorillaz to livestream a cocktail masterclass with virtual member Murdoc Niccals.
The Diageo-owned brand and virtual band collaborated for the first time in October this year, creating a limited edition bottle and four cocktail recipes.
Now, the team is bringing a ‘first-of-its-kind experience’ to fans at 6pm GMT on 24 November through YouTube, which will see virtual band member Niccals interacting live with viewers ‘like never before’.
Niccals will walk fans through his cocktail creation, the Vodka Murdini.
He said: “Would you like to know the secret to my signature cocktail, the Vodka Murdini? Or maybe you just want to see me shaking one of those cocktail things while I spin inspiring yarns and solve all your problems?
“Then tune in to my live mixology masterclass with Smirnoff. Not into cocktails or top-draw banter? Just sit back and behold my dazzling new tuxedo.”
Those wanting to join in with the live master class will require: a cocktail shaker, jigger beaker, ice, a Martini glass, vermouth, olive brine, pickles, and Smirnoff’s No. 21 vodka.
A Q&A segment will follow the masterclass.
Mark Jarman, head of Smirnoff GB, commented: “When we blend our creativity with our partners, we create innovative and disruptive new experiences for audiences to enjoy.
“Gorillaz are entertainment originators and real pioneers. This masterclass is a true testament to the endless possibilities that arise from embracing the true power of originality.”
The limited edition Smirnoff x Gorillaz No. 21 vodka bottle sold out in under 24 hours when it launched in October.
The band was created by musician Damon Albarn and artist Jamie Hewlett. It comprises four fictional members – Niccals, Russel Hobbs, 2D, and Noodle.
Earlier in the year, Smirnoff teamed up with another music artist – Ty Dolla $ign – to debut its lemonade collection.
To watch the trailer for the masterclass, click below.