Feragaia debuts new look and RTDs

Scottish alcohol-free ‘spirit’ Feragaia has revealed a brand refresh and two new ready-to-drink products.

Feragaia was launched in July 2019 by Jamie Wild and Bill Garnock, who together have more than a decade of experience in the global spirits market.

The zero-ABV brand said the new look was part of its three-year evolution as it aims to ‘redefine alcohol-free drinking’.

The redesigned bottle features layered and abstract wild textures of where land meets sea, from a birds-eye view.

Wild said: “The Feragaia experience is an antidote to the ‘always on’ modern age we exist in. Our evolved brand really brings to life our values. Our mission is to redefine alcohol-free, with real confidence, a wildly refreshing depth of flavour and a dedication to provenance and process.

“We are excited to be launching as things ramp up into our busiest time of year across Christmas and Dry January.”

Furthermore, the bottle’s format has increased from 500ml to 750ml. It is also made from 100% recycled glass, reflecting the company’s B Corp accreditation.

The new 700ml bottle will be available from 16 November, priced at RRP £26.35 (US$31).

The brand has also created two canned alcohol-free products: Feragaia and Ginger Ale, and Feragaia and Tonic. Each 250ml can retails at £2.50 (US$3).

Feragaia said the brand has gained a ‘strong following’ across the UK, Europe and the US.

Its name means ‘wild earth’, with Fera in Latin meaning ‘wild’ and ‘Gaia’ in Greek mythology translating to ‘earth’.

The product contains 14 botanicals including seaweed, bay leaf and chamomile, and is hand-blended and cut with Scottish water.

The company recently completed construction of what it claims is the first working alcohol-free distillery in Scotland.

In November last year, Feragaia secured an investment of more than £1.5 million (US$2m), with the majority of the funding coming from Asos’ biggest backer.