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Amber Beverage teams up with Futurmaster

Luxembourg-based Amber Beverage Group (ABG) has appointed Futurmaster as a strategic partner to ‘transform’ the company’s supply chain planning.

Amber Beverage x Futurmaster
Futurmaster will work on ABG’s supply chain planning

Futurmaster will be a strategic partner for ABG, planning and managing trade promotions and forecasting.

Jekaterina Stuģe, CEO of ABG, said: “Amber Beverage Group is a rapidly-growing company and we continuously review our business processes to ensure that we are providing our teams with the most modern and efficient solutions and tools.

“Partnering with Futurmaster will help us improve and modernise the demand planning and trade promotion management process.”

ABG is aiming to increase its ‘effectiveness and efficiency’ by utilising Futurmaster’s Bloom platform, for demand planning and trade promotions management and optimisation.

The platform provides data-driven methodology to ‘improve forecasting accuracy, support continued growth, and provide comprehensive promotions management’, which will ultimately help achieve ABG’s sales and financial objectives.

Stuģe added: “We have just started the implementation of the Futurmaster Bloom platform, and we plan to explore the use of this solution throughout the whole group.

“Now we will be capable of improving the efficiency of our promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance.

“The improved efficiency will help us to reach our ambitious strategic goals.”

“Supply chain transformation”

ABG is the owner of brands including Rooster Rojo Tequila, Moskovskaya Vodka, and Writers’ Tears Irish Whiskey.

Nick Giuffrida, general manager, Northern Europe, of Futurmaster, commented: “We are delighted to have won the contract to support ABG through their supply chain transformation.

“Through the provision of an optimised demand planning and trade promotions management system, we will work to ensure that ABG has the data and control needed for informed decision-making, enabling the company to continue its market-beating growth trajectory.”

Futurmaster’s Bloom platform is said to be used by more than 600 customers in 90 countries.

Earlier this month, ABG unveiled Black 1752, a dark spiced spirit that is a blend of Caribbean rum and herbal infusions.

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