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1800 Tequila partners with NFL team
Tequila brand 1800 has been named the official Tequila and Margarita of American National Football League (NFL) team Houston Texans.
The partners have launched an 1800 Tequila bar at the NRG Stadium in Houston, with fans able to buy signature cocktails from the venue.
“By teaming up with the Houston Texans, we are committed to bringing fans a taste of the world’s most awarded Tequila each and every game day,” said Lander Otegui, senior vice-president of marketing of Proximo Spirits.
“Our brand and the team share a vibrant fanbase in Houston and are ready to bring the Tequila to the Houston Texans family.”
The drinks include the 1800 Tequila Sideline Rita, which is now the official Margarita for the Texans.
The collaboration kicks off the team’s 2022-2023 season, and a limited edition bottle will be released in December this year to mark the occasion.
The design features a red cap, the Houston Texan’s team colour.
Plus, the Tequila brand will host a Taste the VIP Game Day sweepstakes, which will allow a winning fan to obtain two tickets for a football game, plus two sideline passes and a pregame meet and greet with one of the players on 18 December.
The sweepstakes is open now, and will close on 30 November.
“We’re thrilled to partner with 1800 Tequila to bring unique experiences to our fans,” Houston Texans vice-president of corporate development Jerry Angel said. “We’re looking forward to releasing the co-branded, limited edition 1800 Blanco bottle we designed together celebrating our exciting new partnership.”
The Tequila brand recently partnered with Blockbar to auction a rare vintage of 1800 Colección bottling to mark Hispanic Heritage Month.