Four Pillars names GTR director
Australian gin producer Four Pillars has appointed ex-Bacardi executive David Hogan as its director of global travel retail (GTR).
Hogan will begin his role as director on 19 September. He previously held the position of Bacardi Martini’s GTR regional manager for Australia, New Zealand and the Pacific.
Hogan also worked in the Bacardi GTR team focused on the North American and cruise line channels from 2008-2016.
Stuart Gregor, co-founder and trade director, said: “It is an exciting time for us at Four Pillars with the world opening up again and GTR resuming trading with a fantastic uplift and renewed enthusiasm.
“Before lockdowns we had entered the top 10 gins across the globe in GTR in value terms and we would like to find our way back to that spot again and David will help us realise this ambition.”
Hogan will also manage the international trade business of Four Pillars. The gin is available in 30 markets worldwide.
Gregor added: “We were lucky in a way to find David already back in Australia, as Covid-19 saw him return to Australia and his native Queensland where he has recently had his first child. He brings real excitement and energy to our business.’’
Four Pillars is based just outside Melbourne at Healesville in the Yarra Valley, Victoria.
“It is a great time to be joining Australia’s best spirits brand,” Hogan said.
“In my previous role I saw how fast the brand is growing and how much Australians really love Four Pillars and now we just need to spread that love further across the GTR world.
“While we are inevitably focused on growth outside our borders it is also especially exciting to see the tender for our home airport continuing at a pace and we are sure whoever wins that tender will have a real partner in Four Pillars moving forward.”
The distillery recently moved into non-alcoholic ‘spirits’, launching zero-ABV versions of its Rare Dry Gin and Bloody Shiraz Gin.