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Amaro Santoni appoints UK distributor

Tuscan aperitivo brand Amaro Santoni has appointed London-based The Liana Collection as its distributor for the UK.

Amaro Santoni bottle
Amaro Santoni is made with 34 herbs and botanicals

The Liana Collection’s portfolio focusses on independent, sustainable brands from ‘inspiring’ founders. The company has a ‘passion’ for working with brands that have knowledge, experience, creativity and innovation, as well as being as ‘sustainable as possible’.

Director of The Liana Collection David Wood said: “Amaro Santoni shares so many of the values that have made the other brands in our portfolio successful, and we cannot wait to help grow the brand in the years and months ahead.”

Amaro Santoni can be found on multiple London bar menus, and is available to purchase from The Whisky Exchange and Amazon for £26.95 (US$30.57).

Imbued with 34 natural herbs and botanicals, Amaro Santoni was inspired by an original recipe of Gabriello Santoni, who started the Santoni brand in 1960.

Luca Missaglia, managing partner, commented: “We are extremely excited to work with The Liana Collection to accelerate the growth of Amaro Santoni in the UK over the coming years. They work with some of our most admired brands and we are delighted to have found a partner that prizes independence, inspiration and sustainability as much as we do.”

Earlier this month, Three Cents named Cask Liquid Marketing as its new distributor.

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