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Takamaka opens flagship GTR boutique
Seychelles-based rum brand Takamaka has expanded its global travel retail (GTR) offering with a new outlet in the country’s airport.
The retail space is located on the first floor of the International Departures terminal within Seychelles airport. It boasts 330 square metres of retail space, and showcases the full range of Takamaka rums available to purchase, including its recently launched premium range The St Andre Series, alongside travel retail-exclusive brand merchandise.
Richard d’Offay, Takamaka co-founder said: “For the last 20 years, our goal has been to create rums that offer a taste of the Seychelles to people around the world, and our achievements in the global travel retail space have shown us just how well received this is.
“Regional GTR business has gone strength to strength as we continue to grow both our footprint and volumes that reflect the strong regional travel numbers. At home in the Seychelles, 2022 has seen a resurgence of travellers and therefore this was the perfect time to invest in our very first owned travel retail outlet.
The space has been designed by independent brand design agency Pearlfisher, who recently redesigned Takamaka’s brand identity and packaging, and combines natural materials, including driftwood-inspired flooring, with tropical accents that draw on the segmented flag of the Seychelles and its incorporation into the Takamaka brand identity.
Drawing on the core function of Trois Frères Distillery, the home of Takamaka Rum, a copper still anchors the design with copper pipe detailing throughout and two central tables constructed from reclaimed ex-rum barrels.
The retail area is linked to a seating and standing area for guests to enjoy Takamaka rums in a series of traditional and creative cocktails.
The back wall is taken up with a feature bar, which is modelled after the local beach hut bars and complete with beach shack-style roofing.
Florence Marengo, the airport’s general manager for commercial, said: “As we continue to honour our jubilee celebrations this year, the Takamaka outlet is a unique addition to the commercial offerings at Seychelles International Airport, in that it guarantees an authentic guest experience, like no other.
“Our customers will now have the opportunity to savour an array of beverages, whilst they immerse themselves in the comfort and richness of the Takamaka rum tradition and depart with a souvenir gift and wonderful memories of their time in the Seychelles”.
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