Savoia secures distribution deal with Ten Locks

Aperitivo Savoia Americano Rosso has signed a distribution deal with Ten Locks.

Savoia Americano Rosso was founded by Italicus liqueur creator Giuseppe Gallo in 2021.

Made in Turin, Italy, the liquid was inspired by the original recipe for bitter di Milano, which Gallo found in a historic book from the 1980s as he researched wine-based aperitivos.

Gallo’s take on the Americano uses a base of Marsala and Trebbiano wines. The blend is then flavoured with 20 botanicals – including artemisia, bitter orange, gentian root, aloe and rhubarb – through traditional extraction techniques, maceration, distillation and cold extraction.

Savoia is the ‘first of its kind’ to include Marsala, a fortified wine from the region surrounding the eponymous town in western Italy, in its recipe.

Bottled at 18.6% ABV, the product is targeted towards premium bars, restaurants and hotels.

Becky Davies, head of commercial at Ten Locks, said: “Savoia joins Ten Locks at an opportune moment. The aperitivo culture is building and breathing new life to drinks menus, primarily driven by classic serves that all continue to have their moment in the sun.

“Savoia is an exceptional spirit that adds real depth to cocktails. It has been carefully crafted to bring a fresh and progressive take on an Italian classic, and is extremely well positioned to become an exquisite back bar staple.

“We teased Savoia Americano Rosso at Imbibe and the feedback was incredible. The market is ready for Savoia’s elevated taste and presents an opportunity to bring consumers up through the category.”

Savoia American comes in a 500ml bottle, and is available to the UK on-trade via Ten Locks.