Elephant Gin Foundation to help wildlife
The Elephant Gin Foundation has been established as a non-profit organisation that will work to help protect African wildlife.
The foundation comes from the founders of Elephant Gin, Tessa and Robin Gerlach, who launched the brand in 2013.
Since its inception, 15% of bottle profits have been donated to the endangered African elephant. To date, €1 million (US$1m) has been raised through the initiative.
Headquartered in London, the Elephant Gin Foundation will be responsible for managing the distribution of funds and working to preserve elephant habitats.
Tessa Gerlach said: “If we want future generations to continue to experience African nature and its wild animals, then we as a society urgently need to take responsibility.
“The foundation allows us to manage, and become active in, charitable projects independently of Elephant Gin.
“We can report more transparently and bind partners and customers more closely to the projects we select. As Elephant Gin grows internationally as a gin brand, our commitment to the protection of African elephants grows too; the foundation umbrella allows us to keep a clear focus on both goals.
“The 15% that Elephant Gin has invested per bottle since the company started has not changed, and as the founders of the foundation, Robin and I continue to stand behind all decisions.”
The foundation said more than 35,000 elephants are killed because of uncontrolled ivory poaching every year, equating to one elephant every 15 minutes.
The funding raised by Elephant Gin so far has helped to ensure no elephants were poached in the sanctuaries of the brand’s partner organisation, Big Life Foundation, in the last three years.
Tessa added: “What we have been able to achieve for wildlife conservation in Kenya is not only thanks to our dedicated local partners, but also to our wonderful supporters.
“But if we don’t continue to do everything we can to support local organisations and their vital work, African elephants will be extinct by 2040.
“So while we celebrate our fundraising success and all those who remain loyal to us on this path, we remain motivated and are steering full steam ahead towards the next million.”
Elephant Gin featured in our round-up of 10 award-winning gins last year.