818 Tequila unveils new bottling
Kendall Jenner’s Tequila brand has revealed an añejo expression, called Eight Reserve by 818.
Eight Reserve by 818 will be released in the US in September.
818 Tequila’s ultra-premium Reserve is a blend of one-year-old añejo and extra añejos, aged up to eight years old.
“The launch of Eight Reserve is a milestone moment for the 818 Tequila brand,” said Jenner, founder of 818 Tequila.
“We are constantly looking to innovate and with this new liquid we are building on what makes 818 Blanco, Reposado, and Añejo so beautiful and complex, and taking it to the next level.
“It’s been incredible to work alongside our team in Mexico to develop Eight Reserve.”
The liquid was crafted in Jalisco, Mexico, and is stored in a handmade 750ml ceramic decanter that has been produced by artisans in Pachuca, Mexico.
Designed to represent the figure eight, the decanter’s shape is also intended to symbolise ‘infinite Tequila enjoyment’.
Eight Reserve by 818 will retail for US$200, and will be available to purchase from 19 September in New York, Texas, Florida, Nevada, Illinois and California, with more states due to stock the bottle by the end of the year.
Eight Reserve will also be available to order online through alcohol marketplaces such as Reserve Bar.
The bottle can be pre-ordered through eightreserve.com.
“Our Eight Reserve Tequila Añejo is a blend that is as harmonious as it is unique,” said David Yan González, director of Tequila operations at 818 Tequila. “Aged in French and American barrels, the Tequila is a masterful añejo blend that is wonderfully rich and layered. We’re proud to introduce this delicious product.”
Earlier this week, 818 Tequila launched a new range of camp-inspired summer merchandise, comprising caps, pin badges, flasks and more.