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Pernod Ricard GTR debuts Ecogift tool

Pernod Ricard Global Travel Retail (PR GTR) has revealed its new Ecogift tool, which analyses the carbon footprint of a gift with purchase (GWP).

Pernod Ricard
Pernod Ricard GTR’s shopping trolly is made from 12 500ml plastic bottles

The new Ecogift tool assesses the full lifecycle of a GWP, from raw material provenance and certification through to manufacturing, energy usage, packaging, transport and more.

A traffic light scoring system is used to test whether a product must be ‘re-worked’.

Mohit Lal, chairman and chief executive officer Pernod Ricard GTR, said: “We are proud to be continually driving forward with new innovations supporting our ambition to lead the channel’s sustainable transformation.

“We know that consumers are becoming increasingly aware of their carbon footprint and the impact of their behaviour and purchasing decisions. This is perhaps even more acute in the travel retail context, considering the rise of ‘planet-first’ destination choice, and the search for meaningful travel experiences.

“Technology has a key role to play in ensuring that sustainability is truly embedded within business and innovation process. If you can’t measure it, you can’t manage it.”

The first implementation of the Ecogift tool has seen a 34% reduction in the carbon footprint of a new trolley bag by transforming it from ‘rigid’ to ‘foldable’. Each trolley is now made up of recycled plastic bottles.

Pernod Ricard
The tool is part of Pernod’s 2030 sustainability roadmap

The new tool joins Pernod Ricard GTR’s ‘industry-first’ sustainability tool, created for the design of its retail fixtures in October last year. The Life Cycle Analysis (LCA) tool for retail merchandising is part of the French firm’s commitment to sustainability.

Together, the LCA and Ecogift tool cover all manufactured products initiated in GTR. The LCA is now used on all of Pernod Ricard GTR’s retail projects and is said to have resulted in a carbon reduction of 48% during the first six months of its use.

The two innovations sit within Pernod Ricard GTR’s focus on ‘circular making’, one of the four pillars constituting Pernod Ricard’s Good Times From a Good Place 2030 sustainability and responsibility roadmap.

The roadmap was released in 2019, with eight key commitments across the business from grain to glass.

The Ecogift tool was developed with B Corp-certified sustainable design consultancy Pie Factory.

Simon Evans, sustainability director of Pie Factory, commented: “At Pie Factory we live to drive sustainable design. It has been an exciting challenge to partner with Pernod Ricard to build a tool that will promote Circular Making and deliver environmental improvement through life cycle thinking.”

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