Shane Lowry named as Jameson brand ambassador
Professional golfer Shane Lowry has been appointed as the new global brand ambassador for Jameson.
Pernod Ricard-owned Jameson and the Irish golfer are coming together for a three year global ambassadorship, which will see Lowry using his influence on the global stage to promote the brand.
Speaking to The Spirits Business from the Jameson Distillery in Dublin, Lowry said that he is ‘delighted’ to be working with the Irish whiskey brand: “When I sit back and think about it, I’m honoured that a brand like Jameson wants to associate themselves with me and choose me as a brand ambassador. I’m looking forward to the relationship and seeing what we can do together in the future.
“I feel like myself and Jameson go hand in hand. Golf is a very global sport, I play all over the world, and everywhere you go you see the brand. They’re successful and ambitious and they’re Irish – and that’s also how I would describe myself, so it’s a good fit.”
The 2019 Open Championship winner went on to say that he is looking forward to the next three years: “I’m personally excited to learn about the brand going forward, with tastings and learning about the different whiskies; that for me is personally what I’m excited about. It’s my first time at the distillery – I’m looking forward to getting a tour.”
Speaking of the announcement, Brendan Buckley, global marketing director at Irish Distillers Pernod Ricard said: “At Jameson, we pride ourselves on our partnerships and always look to work with likeminded people. Just like Shane’s swing, Jameson is famous for its smoothness. Some would say this could be our most perfect pairing yet and we look forward to supporting each other across a global and local stage for the coming three years.”
Last month Jameson was named the World Whisky Brand Champion 2022.